Rom tidbit of the day

In searching the Web, I came across the following tidbit from The General Mills/Parker Brothers Merger by Ellen Wojahn (2003).

Most interesting for the designers and marketers in-house, ROM made breathing sounds that made for great intra-office obscene phone calls.

No doubt this occurred to many people who had a Rom action figure back in the day, but I must sadly confess that I'd never thought of it.