KurtBusiek responded to joltcity 22 Aug
This is a silly question about something you wrote a long while back, but: I was re-reading AVENGERS FOREVER # 1 and noticed that Rom, Spaceknight was mentioned. Was this something that had to be cleared with Hasbro? Just curious.
No, it wasn't. I was prepared to rewrite that caption if Marvel told me I couldn't even mention Rom's name, but they didn't say anything.
Maybe I should have avoided naming him and they just missed it, maybe naming him as a side-reference like that is just fine. I don't really know. But nobody made a fuss about it.
I asked Peter David two years ago about his use of Rom in Hulk #418 and whether anyone in Marvel said anything. He replied:
Nope. Nobody said anything, probably because I had him in human form rather than as a robot.(A big "thank you" to Anthony Malena of the Galador mailing list for helping locate that for me!)
In general, Marvel editorial doesn't seem to care about mentioning or sometimes even showing Rom as long as it's minor. Things like the Spaceknights limited series are obviously another matter and a story I need to share sometime.